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McDonald’s posts biggest decline in global sales in four years
(www.theguardian.com)
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this post was submitted on 29 Oct 2024
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Economics
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If you skimp on ingredients while raising prices, and then try to lock any sort of reasonable deal behind a creepy data collection app, customers are likely to notice and choose a better option. Sucks to suck.
I tried the app. It offered "free medium fries" every now and then, but that was pretty much it. Wasn't even worth installing.
Might be market specific, I would regularly get 30% off coupons at my nearest one and not at the one further away owned by a different franchisee.
Makes sense. The one by me is in a nice area without any other drive throughs within 5-10min of it. No need to discount there.
I get a lot of bogo offers and cheaper deals on mine. Plus the points add up to get stuff pretty quickly. I go there a few times a month.
Maybe they didn't gain many customers with their $5 deal, but a lot of customers they already had started buying that a bunch instead of one of the $10+ meals?