Google is one of the largest members of the Private Advertising Technology Community Group, which allegedly seeks to replace traditional advertisement tracking with new, more private advertisement tracking. (Other members include Facebook, many ad corporations, and an unfortunate name you my recognize.)

If you have heard of Topics, FLoC, "Privacy" Sandbox, etc, those proposals are all closely linked to this group.

The W3C ~~launders and legitimizes~~ sponsors this commission, so these may become canonical web standards in the very near future.

I've talked to a few people who have insisted that the standards established by this committee should be mandatory... Not on the web level, but on a government level.