Agreed. I’ve been following it and the dev for a while. I will happily pay $40 for lifetime for an app, no question. But Apollo started lower and proved itself, by the time it hit $40 lifetime it had years of proven updates and constant support under its belt before it hit that price point.

I think it’s completely fair for devs, especially independent ones and one-person-shops, to be realistic about what it takes to continue supporting their app in their pricing. Especially lifetime pricing, which is a tricky beast.

But likewise, users, even ones willing to pay that amount, are conscious that $40 for a 1.0 app from a dev that is clearly talented but doesn’t have a proven track record is a lot to swallow.

I would also say that all this would be moot if it weren’t for the “40% off” banner. I feel pressured into paying because as much as I’m hesitant to pay $40, I would never pay $56 and I don’t want to miss out. If it was $40 lifetime for the indefinite future than I would be happier to wait and see. But it might turn out to have the opposite effect, push me away before I’ve even tried it out.

I would suggest rethinking this.