Not sure anyone actually read the article, cuz yall are talkin about apps vs. web sites, and data collection. Two points which are briefly covered, but ultimately shrugged off in favor of the larger thesis:

Smartphones … meant [companies] could use their apps to off-load effort. … In other words, apps became bureaucratized. What started as a source of fun, efficiency, and convenience became enmeshed in daily life. Now it seems like every ordinary activity has been turned into an app, while the benefit of those apps has diminished.

I’d like to think that this hellscape is a temporary one. As the number of apps multiplies beyond all logic or utility, won’t people start resisting them? And if platform owners such as Apple ratchet up their privacy restrictions, won’t businesses adjust? Don’t count on it. Our app-ocalypse is much too far along already. Every crevice of contemporary life has been colonized. At every branch in your life, and with each new responsibility, apps will keep sprouting from your phone. You can't escape them. You won’t escape them, not even as you die, because—of course—there’s an app for that too.

It’s not simply the code delivery mechanism, and it’s not whether the data exchange is safe from prying eyes… It’s the fact that a digital UX has invaded every aspect of human interaction, including mourning.