Despite the best efforts of major publishers including Activision, Electronic Arts, Rockstar, Bethesda, and others, not to mention the far better deal offered to developers by Epic, Steam is more dominant than ever—and in the end, they all came crawlin' back.

They're all crawling back because they did not give it their best effort. They just wanted the full 100% of the sale revenue without doing the hard parts. To be fair to EA, for the first few years, it looked like they were actually going to try.