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this post was submitted on 24 Sep 2024
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Technology
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It's just about marketing. People don't know about what they don't hear about, and the wealthier companies can make sure people hear about them. There's no budget for that with regular Fediverse sites.
And make sure they hear about it in such a way that it seems interesting. The fediverse doesn't use any basic marketing plan techniques, and enough people are conditioned to them (after a lifetime of growing up surrounded by advertising on television and in their spaces) that anything which doesn't fit that template scoots right by.
Some people take the initiative to learn things on their own though. I suppose we're not their target audience however.