While pricing recommendations by RealPage were not binding, any rejection of a recommendation was escalated to an employee within RealPage. Afterwards, a “pricing advisor” would reach out to property managers and landlords to push them to take the recommendation.

Maurice Stucke, a law professor at the University of Tennessee, estimates that 30 to 60 percent of multifamily-building units are priced using RealPage in more than 40 housing markets across the country.

So, that's what's been going on with rent. Now someone do groceries.