This is probably only exciting for type nerds, but I'm sort of excited. I'm not a fan of Calibri, but it was at least better than Arial. Aptos actually looks great, more refined like helvetica.

I try to be pretty open-minded about rebrands, because I don't know what the brief was, but this one did make me chuckle. It seems like a massive undertaking for some very subtle changes. The reasons they give are pretty funny, and they even have a brand sound and a BRAND SCENT!!!!!!!!!!!!!!

For all my younger design homies, a nice refresher/introduction to gestalt theory. I will probably use some of this in my classes.

It takes a lot of skill to make something so perfectly like a neighborhood pizza joint and also sophisticated. The humor and the illustrations are so good.

I think that it's great that they talk to real creatives and get their perspectives. I'm very introverted but I have also learned to be very good in social situations.

Such a simple style, but the cohesive vision and execution makes it work so well.

The idea is great, and the illustration style is wonderful. I love it when people use their design and passion to create unique ideas like this.

So many people try to tackle this style and get it very wrong. It feels like it aims for a "young" aesthetic, but it still is sophisticated in execution.