No, because they actually agree with them*. Everyone doing activism for a cause I believe in could never be wrong! Any call for optics is just tone policing! Oh, the vegans? Obviously they are too aggressive, what about the optics? I'm very smart!
- for the record, I do too.
It's absolutely fine to do this, but it's just as reasonable to not call that veganism. Reducitarian or Flexitarier are right there.
Maybe I'm reaching, but this stuff feels like stolen valor. They want the label, without doing all the work.