That's intended. They want you to run into paid shows you might be interested in---while tech-savvy folks will realize they have better options, the average free customer will keep running into stuff they would want to watch but can't because they don't have a sub, until they cave in. If these services had a easy free-to-watch list, most of those people wouldn't even spare a glance to the paid servings, as they could just entirely avoid them.

I did hear that Japan's copyright laws are draconian, and boy, are they efficient at getting people for it. These last years I did see a lot of news about people who do scans and such getting arrested over there.