What are you even trying to say here? That any bastard with a camera and something to show will magically be seen, or that everyone with a smartphone is going to be aware of everything that affects them? Because neither of those things is remotely close to the way the world works.
You were aware of the JSO protesters shutting down the oil pipeline? If and that's a big "if" so, do you think the average schmuck is? No. But chances are that they're aware of the stunts like the soup.
Nah - let's just feel superior by whining about people doing something to defer the apocalypse - both stunts to draw attention, and shutting down oil pipelines directly.