Fresh visuals, rent prices released for posh new Midtown towers
Josh Green
Wed, 03/05/2025 - 13:12
Developers behind the largest mixed-use addition to Midtown’s skyline in 2025 have made no bones about it: They want a two-tower bet on Juniper Street to become one of Atlanta’s most prestigious addresses, in what they consider the Southeast’s most dynamic submarket.
Today they unveiled the prices—and perks—to prove it.
Spouting adjectives such as “unrivaled,” “unmatched,” and “unparalleled”—and perhaps justifiably so—an announcement and fresh renderings provided to Urbanize Atlanta today spell out what’s in store for The Juniper and The Reserve at Juniper, the two-tower, bronze-clad high-rise that’s beefed up Midtown’s skyline just west of Piedmont Park.
Charleston-based Middle Street Partners and co-developers AECOM-Canyon Partners last month unveiled the official name for a Juniper Street development that’s been closely watched since it broke ground in summer 2022. Prices have been withheld until now, as pre-leasing has begun.
The taller north tower is The Juniper, while the other is called The Reserve at Juniper; each offer different concepts that stress upscale, highly amenitized, market-rate urban living.
The earliest availability for any apartment in either building is May 1, according to project officials.
So what’ll it cost to live here? Buckle up, kids.
An elevated courtyard at The Juniper. Courtesy of Middle Street Partners
Courtesy of Middle Street Partners
The foot-in-the-door option at The Juniper is a 510-square-foot studio floorplan. Those start at $1,896. Certainly not unheard of, for the neighborhood.
In the same building, one-bedroom floorplans with 610 square feet are priced from $2,396 monthly.
Getting into a two-bedroom, two-bathroom apartment (starting at 1,148 square feet) at The Juniper is going to cost at least $4,568 monthly.
Meanwhile, the least expensive option for living at The Reserve is $3,955 monthly. That gets a one-bedroom, one-bathroom flat with 900 square feet.
Two-bedroom rentals with 1,290 square feet are priced from $5,419 per month at The Reserve. (Some larger two-bedroom plans climb to north of $9,000 per month.)
And yes, the priciest living quarters in either building is The Reserve’s three-bedroom, three and ½ bathroom (plus den) option, which starts at $12,879 monthly for 2,240 square feet of pampered existence. That’s a corner-unit penthouse with 12-foot ceilings on the 33rd floor.
The smallest, least expensive floorplan currently offered in either building. The Juniper
The priciest three-bedroom penthouse listed to date on Juniper Street.The Reserve at Juniper
Across Atlanta, the only pricier new apartment that jumps to mind is an Old Fourth Ward penthouse that listed for $15,645 monthly in 2023, but Apartments.com shows several options in newer buildings around the city asking more.
Standout, borderline bonkers perks for the Juniper Street property, which is operated by Bozzuto, will include black car service, an around-the-clock “concierge team,” on-call massage therapists and personal trainers, pet grooming and walking, dry-cleaning and plant-watering services, and curated wellness events that include sound baths and sunset yoga sessions.
Evening view of The Juniper's courtyard. Courtesy of Middle Street Partners
The Juniper's sky-high pool deck. Courtesy of Middle Street Partners
Both towers along Juniper Street were topped out by last summer.
With 320 units in 37 stories, the taller Juniper building will see the full top floor dedicated to programmable amenity spaces, with a hot yoga studio, coworking suites, and a large fitness center.
The Reserve at Juniper, meanwhile, is leaning more boutique, with 167 luxury apartments in 34 stories. Expect larger floorplans with top-flight finishes, a private rooftop pool, a cold plunge, salt and infrared saunas, and five-star services for tenants there, per the development team.
Elsewhere in Atlanta, Middle Street has started delivering its flatiron-shaped 400 Bishop development near Atlantic Station’s Target in Loring Heights, with 274 apartments.
The company’s debut project in the city—the 323-unit The Boulevard at Grant Park, with a new Mellow Mushroom prototype at its base—opened in 2023 along a stretch of the Beltline’s Southside Trail corridor now closed for construction.
On Juniper Street, the buildings that had housed two Midtown drinking and dining staples at the site—Einstein’s and Joe’s on Juniper—were razed in 2022, along with neighboring bungalows that’d been reshaped as businesses. The Metrotainment Cafes concepts, both hubs for Atlanta’s LGBTQ community, had operated on the block since the 1990s.
As designed by Atlanta-based Brock Hudgins firm, both bronze-clad towers on Juniper Street are intended to “bring warmth and beauty to the Midtown skyline,” developers have said.
Naples, Fla.-based CID Design Group handled interior and brand designs, with nature-inspired themes nodding to Atlanta’s signature park nearby.
At street level, two 5,000-square-foot retail spaces are being built out at the bases of both buildings, wrapping 11th and 12th street corners.
Middle Street Partners; designs, Brock Hudgins Architects
For Midtown, the two-pronged Juniper Street project continues a building spree that’s stretched for more than a dozen years now.
The subdistrict is expected to pack on another 15,000 square feet of retail space and nearly 1,100 more apartments between spring and fall this year, per a 2025 outlook recently compiled by Midtown Alliance.
Find more context and visuals for the Juniper Street project in the gallery above. And ask yourself: Will the lifestyle, in this location, be worth the cost?
The larger tower, in the foreground, and the project's stance over Juniper Street. Middle Street Partners; designs, Brock Hudgins Architects
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Images
An elevated courtyard at The Juniper. Courtesy of Middle Street Partners
Fitness at The Juniper. Courtesy of Middle Street Partners
The Juniper's sky-high pool deck. Courtesy of Middle Street Partners
Evening view of The Juniper's courtyard. Courtesy of Middle Street Partners
Courtesy of Middle Street Partners
Sample bath at The Reserve at Juniper. Courtesy of Middle Street Partners
Shower and vanity example at The Reserve at Juniper. Courtesy of Middle Street Partners
Rooftop pool over the southernmost tower, The Reserve at Juniper. Courtesy of Middle Street Partners
Sample interior in the taller The Juniper tower. Courtesy of Middle Street Partners
Penthouse kitchen at The Reserve at Juniper. Courtesy of Middle Street Partners
Penthouse bathroom at The Reserve at Juniper. Courtesy of Middle Street Partners
Plans for a penthouse kitchen at the shorter, more boutique building The Reserve at Juniper. Courtesy of Middle Street Partners
How the two-tower project is expected to look from Piedmont Park, where it's also now visible from the banks of Lake Clara Meer. Middle Street Partners; designs, Brock Hudgins Architects
Middle Street Partners; designs, Brock Hudgins Architects
The larger tower, in the foreground, and the project's stance over Juniper Street. Middle Street Partners; designs, Brock Hudgins Architects
Subtitle
Juniper Street project’s adjective bonanza includes “unrivaled,” “unmatched,” “unparalleled”
Neighborhood
Midtown
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Associated Project
1081 Juniper Street Building 1
1081 Juniper Street Building 2
Before/After Images
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An overview of the Georgia Tech installation, as shown in a rendering. Courtesy of Georgia Tech
As seen today, an aerial of the project by Merica May Jensen, GT MGT 2008, M. ARCH 2011.Photo by Parrish Ruiz de Velasco, courtesy of Gray Matters
Courtesy of Georgia Tech
Photo by Parrish Ruiz de Velasco, courtesy of Gray Matters
Courtesy of Georgia Tech
Photo by Parrish Ruiz de Velasco, courtesy of Gray Matters
Photo by Parrish Ruiz de Velasco, courtesy of Gray Matters
Photo by Parrish Ruiz de Velasco, courtesy of Gray Matters
Courtesy of Georgia Tech
Courtesy of Georgia Tech
Courtesy of Georgia Tech
Courtesy of Georgia Tech
Courtesy of Georgia Tech
Courtesy of Georgia Tech
