I am fully aware of that.

But some reputable publicists try and mitigate bullshit and overly intricate articles that doesn't add anything more than empty words and money to the writer.

The Verge does not in my opinion and tends to allow more worded crap articles than actual content that provides meaning.

But hey, taste is different.

The Verge is full of it to be honest, overly long and intricate articles.
Feels like they swallowed a dictionary and get paid per word nowdays.