What I feel would be acceptable:
If you're proud of your Framework laptop and want to brag about it, we'll give you some swag for free that you can show off with when you're out and about!
What this looked like to me:
If you're attending a conference we'd be paid to attend, but can't go to, will you show off your Framework laptop to attendees in an effort to convince them to buy one from us too, and we'll send you some stickers?
The issue isn't even what they're asking for, but how their asking it.
I don't see a timer at the bottom of their website - instead I see this line of text:
That SampleinGC.png image is accessible, and is a picture of a vial in a testing chamber of some sort. The image also has metadata attached; a description that is a string of morse code:
translated: