I mean I'd say organizing to overthrow the socioeconomic system causing climate change is the most productive thing you can do but I suppose that does involve taking to people yes.

With its stars and celebrities

I am absolutely BEGGING all of you to not get your political theory exclusively through internet celebrities.

Posing like that Charizard and yelling "Workers of the world unite! You have nothing to lose but your chains!"

Yep. Web/tech companies generally had an easier time than most dealing with the pandemic, and capitalism, in all its reactionary, short-sighted wisdom, smelled profit and massively over-invested, so companies grew faster than they knew how to handle.

Cut to ~6 months ago and most of them had nothing to show for all of that money (Reddit being a great example - in the time between their massive expansion and now, they only thing they actually added were wildly unpopular NFT avatars). But capitalism demands that profits increase at an increasing rate, so they have to squeeze money from somewhere, which is how we got the massive tech layoffs at the start of the year.

Now they need to find even more ways to increase profits, but many of them are at the point where finding ways to monetize is actually really difficult, so they're tying to squeeze money out of everything they can find - Reddit's API changes, Twitter trying to push people towards blue with arbitrary limits, wholesale shuttering of things like Gfycat. Now obviously that's going to cause a bunch of problems with user trust and retention but who cares about that? That's a tomorrow problem, and we need profit now!

Capitalism working as intended.

Situation: There are 20 screw standards.

John Corporate: "20 standards... I know, I'll create a new type of screw that will be unique to my corporate overlords and prevent users from repairing their own devices!"

Situation: There are 21 screw standards.