I'll never forget actually winning a 4th gen iPod through one of those "shock the monkey and win an iPod" things.
You had to sign up for some magazines or some shit, and then get five people to do the same thing under you.
At the time I had DSL that gave me a new IP address every time I connected. So I was able to pretend to be six people and do it all myself. I couldn't believe when the fuckin thing actually showed up at my door.
The Internet in the early 00's was fuckin wild.