Straight up just a Switch attached to a head strap. Hilarious. Also, I'm positive people would pay legit money for a game that lets them put AC furniture in their house with AR.
~~Google~~ Nintendo Cardboard
Well, it's not actually dumber than the Apple headset.
Curious as to why they left the joycons attached
They provide 3D rumble.
So you can control it.
The most likely reason is that the outline of the device is more distinct and identifiable in the marketing with them on. Without them it is just a black rectangle with a logo.
Gaming
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Logo uses joystick by liftarn