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submitted 1 year ago by igalmarino@lemmy.ml to c/technology@lemmy.ml

The reveal came as SAG-AFTRA actors confirmed they were going on strike.

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[-] Purplexingg@lemmy.world 118 points 1 year ago

I wonder what the future is gonna hold for famous people. There's gonna come a time when a rando dev can just press a button and a beautiful, funny, and any other-positive-quality-you-could-want person will be generated. This person will never commit a sex crime, will never say a racist remark, never do anything controversial. I imagine once that happens that's just kinda it for famous people who represent a brand.

[-] InfiniWheel@lemmy.one 74 points 1 year ago
[-] AcidOctopus@lemmy.ml 32 points 1 year ago

You know I was once convinced Hatsune Miku was the primitive start of a huge shift in the entertainment industry.

No one believed me when I said AI would one day be seriously considered against flesh and blood entertainers.

Well whose laughing now, huh?!

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[-] Sheltac@lemmy.world 9 points 1 year ago

Hah, I only knew that name from Daisy 2.0, turns out is a whole rabbit hole!

[-] swnt@feddit.de 8 points 1 year ago

Well, that's an unexpected but correct answer

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[-] brainrein@feddit.de 65 points 1 year ago

But it's not that easy. If this rando dev's creation never catches the public's attention how can they love it, hate it, forgive it and love it again. So this positive-quality-creature can’t be a star.

And how about acting? You don’t think that acting is an art. That actors actually create a character, that’s either boring for the audience or catching it’s empathy. If there’s no actor creating this character, than the rando dev has to create them.

And to make a movie they have to create a lot of different characters and some will turn out to be better in creating characters than others. So they will be famous for doing it great. The public will admire them and they will have their moments on the red carpet and get the chance to make a racist remark or slap someone in the face.

You know, Mark Twain was such a rando dev. And he got a lot of fame. And now the fame will be coming back to the authors…

[-] Elkenders@feddit.uk 11 points 1 year ago

Once it's been trained on the data of every movie ever made, won't the AI be able to figure out what exactly makes a performance nuanced and captivating? We're at the very start of this AI journey and it's often indistinguishable from real life already.

[-] Lmaydev@programming.dev 10 points 1 year ago

Yeah I'm not sure why people think art is only creatable by humans.

[-] lorez@lemm.ee 8 points 1 year ago

Because we like to think we’re special.

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[-] ungoogleable@lemmy.ml 10 points 1 year ago* (last edited 1 year ago)

Look at animated movies. They're giant collaborations of hundreds of mostly anonymous people, basically large software development projects. They hire stars to do the voices, not because they're all that great as voice actors (trained voice actors can often be had cheaper), but to be the face of the film in public and promote it.

That is, the skill of a Hollywood star is not really anything to do with the product, but simply being famous, recognizable, and likeable. They are a brand, like Mickey Mouse or Colonel Sanders (once an actual person!).

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[-] maegul@lemmy.ml 13 points 1 year ago

Yes ... interesting and on point! Only two thoughts to add ...

Now's a good time to pay attention to what industries come off as the most creepy and dystopian, as AI is sort of allowing them to reveal themselves as always that way

And, relatedly, something I keep thinking of with stories like this is that we should maybe try to realise how continuous the transition into dystopian behaviour is. Like, with your artificial celebrity ... are we not somewhat headed that way already with the underlying real life person merely being the mold onto which an artificial celebrity is cast? From "photoshopped" images and footage, scripted and produced social media statements, ads everywhere, and branding driving everything ... is it really a huge discrete step to simply digitise the likeness of someone ahead of time?

The lesson ... fighting against small things can matter ... a lot. Just like the parable of "First the came for X and I didn't care ... ". Once you let the line be moved a little in the wrong direction on something that matters, it can end up moving a lot!! And if we're truly going through some late-stage-capitalism dystopia ATM, a lot of it, IMO, comes down to forgetting the importance of doing things on principle.

[-] Sarsaparilla@kbin.social 7 points 1 year ago

Give 'em an inch and they'll take a mile.

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[-] hansl@lemmy.ml 12 points 1 year ago

Stage theatre will make a come back.

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[-] Sharkwellington@lemmy.one 8 points 1 year ago

At what point does the AI just write the script, build actors and environments for it, "shoot"/render the movie, advertise it, and send it out without any human interaction? Will the movies of the future just all be animated? Would definitely be far cheaper than buying equipment, paying staff, and renting locations.

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[-] donuts@kbin.social 65 points 1 year ago

AI is just going to be the next way that we're all gonna get fucked over and exploited by the mega rich. What a future...

[-] ForbiddenRoot@lemmy.ml 34 points 1 year ago

This is true. I work in a related field, and my company and almost all of its clients are falling over themselves trying to identify what can be already replaced with AI.

Systematically processes are being broken down to identify activities that are "cognitive" are can be done by AI, with the goal of eventually replacing the human workers with AI almost entirely for those tasks. All these companies, including mine, are super profitable for most part but that is apparently not enough, and everyone fears being left behind and their share price tanking if they don't adopt AI too. So there's a mad rush to get it done everywhere.

[-] Onionizer@geddit.social 13 points 1 year ago

activities that are "cognitive" are can be done by AI

Management.

[-] Corkyskog@sh.itjust.works 12 points 1 year ago

Ironically management could really be done by an ai well. AI is amazing at time management and keeping its feelings in check, bad managers tend to be poor at time management and have a hard time not letting their personal beliefs seep into their work.

[-] NotYourSocialWorker@feddit.nu 7 points 1 year ago

I wish that I was that optimistic. The data AI:s are trained on can be just as faulty causing them to have "personal beliefs seep in"...

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[-] taanegl@lemmy.ml 56 points 1 year ago

Sigh... Guess we gotta copyright the human body and face. I fucking hate this timeline.

[-] squirrel@lemmy.blahaj.zone 11 points 1 year ago

Personality rights are already a thing. They are a mess in the US though.

[-] sndrtj@feddit.nl 6 points 1 year ago

Portrait rights - i.e. the right the own one's image - is a thing in some European jurisdictions. But of course this doesn't exist in the US.

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[-] dingus@lemmy.ml 49 points 1 year ago

in her opening statement of the press conference, SAG-AFTRA president Fran Drescher said that “If we don’t stand tall right now, we are all going to be in trouble, we are all going to be in jeopardy of being replaced by machines.”

The Nanny, comin in hot! Fran Drescher has always been cool as hell, I didn't realize shit was the president of SAG-AFTRA!

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[-] whatsarefoogee@lemmy.world 46 points 1 year ago

Don't we already have pretty robust laws when it comes to person's likeness?

I presume most contracts cover this aspect mainly for the purposes of marketing and future references. Of course the actors probably didn't expect the extent the current technology could allow their likeness to be exploited.

It would probably make sense to require more specific contracts for this purpose, and have previously signed general contracts become insufficient for using actors' likeness for this purpose.

[-] Sarsaparilla@kbin.social 37 points 1 year ago

They say they are expected to accept contracts that were designed for the old business model while the industry structure and technologies have changed. Here's some video of the speeches & demonstrations.

[-] PipedLinkBot@feddit.rocks 33 points 1 year ago

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[-] buckykat@lemmy.fmhy.ml 18 points 1 year ago

If a corporation puts their crimes inside a computer, they can get away with it for years before anybody figures out how to do anything about it.

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[-] MeetInPotatoes@lemmy.ml 31 points 1 year ago

Creepy ass motherfuckers. You'd almost have to be a studio exec to think this is even something you should ask.

[-] onionbaggage@lemmy.world 27 points 1 year ago

Salma Hayek is gonna be piiiiisssseeddd!!

[-] 1hitsong@lemmy.ml 23 points 1 year ago

You had me poop in a church?!

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[-] 4am@lemmy.world 17 points 1 year ago

No one saw “S1m0ne” 20 years ago because they thought it was too far fetched.

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[-] Sarsaparilla@kbin.social 14 points 1 year ago

I think a time will come in our dystopian future where it will be trendy to have a performance by a real actor or a traditional painting created by a real artist ... that will be the gimmick, so to say.

[-] Roundcat@kbin.social 11 points 1 year ago

As long as I can help it or afford it, I will always prefer human art over machines.

The reality is works produced by humans are going to be a luxury for the rich, while the poor have to setting for AI generated crap.

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[-] Aurenkin@sh.itjust.works 14 points 1 year ago

I wonder who the last famous actor will be

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[-] BotoCorDeRosa@lemmy.eco.br 12 points 1 year ago

I'm almost certain there was a movie like this. A guy create a AI celebrity and he fall in love with her. I believe he "kills" her in the end.

I don't remember if the public end up knowing if she was fake or not.

[-] speck@kbin.social 10 points 1 year ago

Man, this is reminding of horror comic book story from like 40 years ago. Actress signs away the rights to her own appearance, has to be disfigured or something because she's no longer allowed to look like herself

[-] yogsototh@programming.dev 9 points 1 year ago

“The congress” is coming closer.

https://www.themoviedb.org/movie/152795-the-congress

I understand why some people might not like this movie. But I think about it a few times a week. And one major part of the scenario is about a famous actor giving her digital copy to a studio and the unforeseen consequences.

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[-] DragonAce@lemmy.world 8 points 1 year ago

These mfers watched "Joan is Awful" from season 6 of Black Mirror and said. LETS DO THAT!!

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this post was submitted on 14 Jul 2023
705 points (98.2% liked)

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