this post was submitted on 07 Aug 2026
39 points (100.0% liked)

Technology

2719 readers
41 users here now

Tech related news and discussion. Link to anything, it doesn't need to be a news article.

Let's keep the politics and business side of things to a minimum.

Rules

No memes

founded 1 year ago
MODERATORS
top 5 comments
sorted by: hot top controversial new old
[–] Honse@lemmy.dbzer0.com 14 points 3 weeks ago (1 children)

Funny that they use the word "owner" when clearly true ownership still lies with BMW.

[–] DUMBLUCK@sub.community 1 points 3 weeks ago

BMW's decision making team doesn't even know their main customers are aggressive road racing hotheads

[–] reddig33@lemmy.world 8 points 3 weeks ago (1 children)

I wonder if anyone in BMW accounting did the math to figure out potential future loss of sales vs ad revenue.

[–] frongt@lemmy.zip 6 points 3 weeks ago

Ad revenue is tangible this quarter, future sales are nebulous and further out. The math is easy if all you care about is making a quick buck.

[–] reallykindasorta@slrpnk.net 2 points 3 weeks ago

Well the market decided companies aren’t aimed at creating useful items to sell to customers anymore, they’re all in the advertising business now. Which makes no sense to me because the consumer class has less and less money to circulate so what are the ads for? Does this mean our attention was the real capital the entire time?!