When you exercise the voice strategy by protesting against anything you dislike, you create challenges for the responsible party, whether it's the government, management, or any other authority.

Rather than confronting you directly, they might employ a more cunning approach: co-opting you, an outsider, into their inner circle and granting you a share of their power, or at the very least, creating an impression of it.

Another option is to take just your idea and recuperate it, twisting it in a way that makes it harmless for them.

Classic example of recuperation is "green cars".

I don't have any examples of cooptation right now. Will update the post as soon as something comes to my mind.