There was an article yesterday that if you sign up for the most expensive OpenAI plan and actually use it fully, OpenAI loses $14k a year on you.
This reminds me of the early Internet days. I ran an ISP. Like everyone else we offered "unlimited" service. But if everyone actually used unlimited we would have been bankrupted because it would tie up a phone line (channel of a pri) and modem on the portmaster. Regular users only used 1/10th of "unlimited".