this post was submitted on 03 Jun 2026
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Archived version

It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.

10 most trusted brands (Source: Roy Morgan)

  1. Bunnings
  2. Aldi
  3. Kmart
  4. Commonwealth Bank
  5. Apple
  6. Big W
  7. Myer
  8. Toyota
  9. JB Hi-Fi
  10. Australia Post

===

The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.

10 least trusted brands (Source: Roy Morgan)

  1. Optus
  2. Facebook (Meta)
  3. Temu
  4. Woolworths
  5. Coles
  6. Tesla
  7. Qantas
  8. Telstra
  9. Shein
  10. X (formerly Twitter)
top 20 comments
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[–] Seagoon_@aussie.zone 2 points 1 day ago

an all those are the reason people are shopping directly online from China.

it's the same rubbish but without the high price

[–] beeng@discuss.tchncs.de 4 points 1 day ago

Bunnings uses facial recognition or something for tracking shoppers doesn't it?

[–] LavaPlanet@sh.itjust.works 10 points 2 days ago (2 children)

Why in that absolute hell do people trust commonwealth bank!!

[–] Ilandar@lemmy.today 4 points 2 days ago

I've given up trying to understand the addiction Australians have to the Big Four banks. Even after all the scandals they just keep going back. Sorry, but I'm out of all sympathy now. The next time these people get fucked over I will just laugh very loudly at them.

I need to find a way to rescue my Dolomites account.

[–] Solemarc@lemmy.world 4 points 1 day ago* (last edited 1 day ago)

I read that as:

  1. Telstra
  2. Quantas
  3. Telstra

At first, it works either way

[–] PDFuego@aussie.zone 11 points 2 days ago (2 children)

Big W good, Woolworths bad. Alright.

This list just proves to me that I have no idea what's going on in other people's heads.

[–] Taleya@aussie.zone 2 points 1 day ago

Lotta people don't realise just how much shit wesfarmers and woolworths group own

[–] LavaPlanet@sh.itjust.works 6 points 2 days ago (2 children)

Yeah, and bunnings is part of the Coles group. They've bulldozed small hardware stores to form a monopoly.

[–] Ilandar@lemmy.today 5 points 2 days ago

Grrr, we hate Facebook!!!!! It invades our privacy!!!!!

Yay, we love Bunnings!!!!! It invades our privacy!!!!!

[–] thatKamGuy@sh.itjust.works 3 points 1 day ago

Not quite, Coles was spun off from Wesfarmers years ago - it’s its own thing now, unlike Woolies/Big W.

[–] MisterFrog@aussie.zone 6 points 2 days ago (2 children)

How is Australia Post below the other 9 on the list?

People are deep in Bunnings advertising, damn.

Optus being the worst definitely checks out though

[–] Longmactoppedup@aussie.zone 6 points 2 days ago (1 children)

Bunnings certainly is a monopoly that destroyed pretty much every local hardware business.

The whole cheaper prices thing is of course bullshit when they carry so many exclusive product lines.

But the flip side. They have been really good at honouring product warranties in my experience.

[–] RisingSwell@lemmy.dbzer0.com 4 points 2 days ago (1 children)

Bunnings prices are fucked. When my local super cheap auto stopped stocking isopropyl (750ml, $17) went to Bunnings. $27 for 500ml.

Now I have a 5L tub because fuck Bunnings and that ridiculous price.

[–] Taleya@aussie.zone 3 points 1 day ago

Go to a chemist or sydney/melbourne solvents

[–] YeahToast@aussie.zone 5 points 2 days ago

I've definitely moved away from Bunnings. It's a shame because it's a store I used to enjoy.. but now just go to more individualized shops

[–] IAmYouButYouDontKnowYet@reddthat.com 4 points 2 days ago (1 children)

Transcend from hating the individuals or companies to hating the lifestyle culture that helped create them. Go after the cause.

[–] brucethemoose@lemmy.world 2 points 1 day ago

+1. I wish this could be a bumper sticker people would understand.

[–] Catfish@aussie.zone 1 points 2 days ago (1 children)

Partner has had the living fuck abused out of them by both HammerBarn and Post. Awful organisations, but hard to avoid. Extra fun we now turn up on the camera system as to be followed around by bumbling fools who couldn't hide in a blackoutroom.

[–] Taleya@aussie.zone 1 points 1 day ago

We're gonna need allllll the deets here