this post was submitted on 03 Jun 2026
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It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.

10 most trusted brands (Source: Roy Morgan)

  1. Bunnings
  2. Aldi
  3. Kmart
  4. Commonwealth Bank
  5. Apple
  6. Big W
  7. Myer
  8. Toyota
  9. JB Hi-Fi
  10. Australia Post

===

The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.

10 least trusted brands (Source: Roy Morgan)

  1. Optus
  2. Facebook (Meta)
  3. Temu
  4. Woolworths
  5. Coles
  6. Tesla
  7. Qantas
  8. Telstra
  9. Shein
  10. X (formerly Twitter)
top 32 comments
sorted by: hot top controversial new old
[–] PDFuego@aussie.zone 11 points 3 weeks ago (2 children)

Big W good, Woolworths bad. Alright.

This list just proves to me that I have no idea what's going on in other people's heads.

[–] LavaPlanet@sh.itjust.works 6 points 3 weeks ago (2 children)

Yeah, and bunnings is part of the Coles group. They've bulldozed small hardware stores to form a monopoly.

[–] Ilandar@lemmy.today 6 points 3 weeks ago

Grrr, we hate Facebook!!!!! It invades our privacy!!!!!

Yay, we love Bunnings!!!!! It invades our privacy!!!!!

[–] thatKamGuy@sh.itjust.works 3 points 3 weeks ago (1 children)

Not quite, Coles was spun off from Wesfarmers years ago - it’s its own thing now, unlike Woolies/Big W.

[–] LavaPlanet@sh.itjust.works 2 points 2 weeks ago

Oh! How did I miss that one! thanks!

[–] Taleya@aussie.zone 2 points 3 weeks ago

Lotta people don't realise just how much shit wesfarmers and woolworths group own

[–] LavaPlanet@sh.itjust.works 10 points 3 weeks ago (4 children)

Why in that absolute hell do people trust commonwealth bank!!

[–] Ilandar@lemmy.today 4 points 3 weeks ago (1 children)

I've given up trying to understand the addiction Australians have to the Big Four banks. Even after all the scandals they just keep going back. Sorry, but I'm out of all sympathy now. The next time these people get fucked over I will just laugh very loudly at them.

[–] LavaPlanet@sh.itjust.works 1 points 2 weeks ago

Yeah. Same. I got with, ew why are you with them, if people tell me they're with the worst offenders. It's so easy to look up now, too. No excuse.

[–] maniacalmanicmania@aussie.zone 2 points 3 weeks ago (1 children)

I need to find a way to rescue my Dolomites account.

[–] LavaPlanet@sh.itjust.works 1 points 2 weeks ago (1 children)

Yeah that's how they hook everyone. It was fine when it was a publicly owned bank.

[–] maniacalmanicmania@aussie.zone 1 points 2 weeks ago (1 children)

Wait, the dolomites program is still around? I was joking about my old account from before the bank was privatised.

[–] LavaPlanet@sh.itjust.works 1 points 2 weeks ago

Actually, I'm not sure if they're still allowed in schools, it's not been long gone, if it is.... looked it up, closed in 2022.

[–] hanrahan@slrpnk.net 0 points 3 weeks ago (1 children)

lot of stupid and hateful people out there, look at the rise of One Nation, Labor still in Government, The Libs etc

[–] LavaPlanet@sh.itjust.works 1 points 2 weeks ago

Omg I could do some lengthy rants on the current rates of media illiteracy and the rise of one nation (supported by Rupert Murdoch and the want to turn Australia into the US) Gina who visits Trump regularly, backing Pauline financially.

[–] Taleya@aussie.zone 0 points 3 weeks ago (1 children)
[–] LavaPlanet@sh.itjust.works 1 points 2 weeks ago (1 children)

That's even stupider of them, they would have lived through the great scam stuff they did that saw thousands lose their life savings and retirement funds.

[–] Taleya@aussie.zone 1 points 2 weeks ago

Indoctrination is a helluva drug, that's all i can say.

[–] MisterFrog@aussie.zone 6 points 3 weeks ago (2 children)

How is Australia Post below the other 9 on the list?

People are deep in Bunnings advertising, damn.

Optus being the worst definitely checks out though

[–] Longmactoppedup@aussie.zone 6 points 3 weeks ago (1 children)

Bunnings certainly is a monopoly that destroyed pretty much every local hardware business.

The whole cheaper prices thing is of course bullshit when they carry so many exclusive product lines.

But the flip side. They have been really good at honouring product warranties in my experience.

[–] RisingSwell@lemmy.dbzer0.com 4 points 3 weeks ago (1 children)

Bunnings prices are fucked. When my local super cheap auto stopped stocking isopropyl (750ml, $17) went to Bunnings. $27 for 500ml.

Now I have a 5L tub because fuck Bunnings and that ridiculous price.

[–] Taleya@aussie.zone 3 points 3 weeks ago

Go to a chemist or sydney/melbourne solvents

[–] YeahToast@aussie.zone 5 points 3 weeks ago

I've definitely moved away from Bunnings. It's a shame because it's a store I used to enjoy.. but now just go to more individualized shops

[–] beeng@discuss.tchncs.de 4 points 3 weeks ago

Bunnings uses facial recognition or something for tracking shoppers doesn't it?

[–] Solemarc@lemmy.world 4 points 3 weeks ago* (last edited 3 weeks ago)

I read that as:

  1. Telstra
  2. Quantas
  3. Telstra

At first, it works either way

[–] IAmYouButYouDontKnowYet@reddthat.com 4 points 3 weeks ago (1 children)

Transcend from hating the individuals or companies to hating the lifestyle culture that helped create them. Go after the cause.

[–] brucethemoose@lemmy.world 2 points 3 weeks ago

+1. I wish this could be a bumper sticker people would understand.

[–] Seagoon_@aussie.zone 2 points 3 weeks ago (1 children)

an all those are the reason people are shopping directly online from China.

it's the same rubbish but without the high price

[–] randomname@scribe.disroot.org 0 points 2 weeks ago

What an absurdly weird comment. Chinese brands are among the least trusted, and there are a lot of brands people trust, but they apparently don't trust brands from China.

[–] Catfish@aussie.zone 1 points 3 weeks ago (1 children)

Partner has had the living fuck abused out of them by both HammerBarn and Post. Awful organisations, but hard to avoid. Extra fun we now turn up on the camera system as to be followed around by bumbling fools who couldn't hide in a blackoutroom.

[–] Taleya@aussie.zone 1 points 3 weeks ago

We're gonna need allllll the deets here

[–] auzy1@lemmy.world 1 points 2 weeks ago

Murdoch media.. Fairfax....