Meanwhile, they're investing instead even more into Hydrogen. For some reason. Despite 20+ years of Hydrogen proving it will never be a viable consumer option. Same with Toyota.
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That's pretty clear why: If electric is the future, they don't have one. They've decided they cannot compete in that space. They have to gamble on H2, because it's either be a leader there, or die a slow death.
Meanwhile, they’re investing instead even more into Hydrogen.
uh, no. That project was part of the GM joint venture that ended. Both companies are developing hydrogen fuel cell vehicles for industry and fleets where electric is not practical.
Adios, Honda.
Any company doubling down on fossil fuels in 2026 is fucking toast. Did Mazda ever clue in and come up with an d strategy?
As a kid I just assumed all these giant car companies would be around forever. That their leadership knew how to stay in business and read the tea leaves.
Apparently I was wrong. They’re stupid af.
They're not really doubling down on fossil fuels. They're just going into hydrogen fuel cells instead. But, Toyota tried that and it's not working. The Japanese are incredibly stubborn for these things.
Meanwhile, China is coming with a new solid state battery for E.V.s that will revolutionize everything. Fast charging up to 80% within 5 min. Temperature doesn't affect the efficiency, will allow for longer range and is also safe against punctures as they don't catch on fire like conventional batteries.
It's because hydrogen is superior to electric batteries in terms of ease of storage, range, filling up, and probably even energy use when/if enough research is poured into it.
The issue is there's no infrastructure for it like we have for electric. Everyone can charge their car at home. Not everyone is willing to invest in a huge hydrogen electrolysis system at home to refuel.
Edit: to expand, since this comment seems to rub some people the wrong way.
EV is the clear winner in a practical sense, as evident by EV's exploding on the scene the last decade or so. However, if you look at the science objectively, Toyota and Honda are not wrong to have considered Hydrogen Fuel Cell vehicles as superior in many respects to EVs.
Either approach is better than ICE/fossil fuels, so EV or Hydrogen Fuel Cell, they're both wins.
Hydrogen Fuel Cells are the closest thing to a near 1:1 replacement of fossil fuels, without the fossil part of it. It is superior in terms of transportation, refueling, range, etc.. It is not as efficient in terms of energy output, but it is for storage. You can refuel in the same time it takes to refuel a gas powered car. The only waste is essentially water. It has a lot of limitations in terms of being able to produce your own at home, as not every home is going to want to invest $10k+ (at least the cost 10 years ago when I looked) in an anode based hydrogen fuel cell exchange. They are relatively easy to make though, but I don't think this is as easy as just plugging your car into the charger every night.
Li-Ion and Li-Pol batteries have severe limitations. Not just in recharge cycles, but in rare earth mineral costs, environmental damage, and just straight up energy limitations for how dense the energy storage can be ratioed to the weight and stability/safety.
Hydrogen fuel cells have none of those limitations, and their efficiency is by how efficient we can make the hydrogen consumption, so there's a lot more potential for improvements down the road without being hamstrung on energy storage problems.
They also weigh less, so they get better range, and are safer cars on the road because of the lower weight. They also won't require replacing the battery every 10 or so years (sooner if you drove a Nissan Leaf...).
You got sources for these claims?
BYD Flash charging is sick as fuck.
, China is coming with a new solid state battery for E.V.s that will revolutionize everything.
every week those stories come out. Will be too expensive for most people if/when they ever actually appear.
I thought the previous financial crisis in 2008 was at least a wake up call, I mean look at the story that is Stellantis today. It's nutty. Quite silly. So obviously shooting yourself in the foot.
Unless someone like BYD in China is making moves to buyout Honda's Automotive branch
YD in China is making moves to buyout Honda’s Automotive branch
Do you guys get all your info from Youtubers?
Your link is based on them only making $1.3B in q1, instead of hoping for $1.4B profit. As AI would say, that's not broke, that's a 1300 foot superyacht.
A Kodak moment.
Fuck Honda. Even Toyota is seeing the light finally.
Cowards
Y'all are silly if you think Honda is going to go bankrupt if they dont invest in electric cars.
Honda is not a CAR company, its an ENGINE company. They dont just put them into cars, they build motorcycles, rototillers, lawnmowers, pressure washers, generators, outboards, scooters, ATVs, side by sides, snowblowers, water pumps, a ton of general purpose industrial motors AND they make jets. They might know a thing or two about engines that EV lovers haven't figured out yet - the money is still in gas engines.
I mean......they could just make electric engines. Ya know.....motors. Something they ALREADY MAKE for hybrid vehicles.
Honda probably can't make electric engines. Honda's specialty is indeed ICEs for all those things he's listing. Unfortunately for them, they're bound to keep losing market shares in all those sectors because electric propulsion is technically superior and getting cheaper. Honda is an ICE company that's well diversified beyond automobiles, but electric propulsion will crush ICEs in all those sectors. Yes Honda's ICEs in all sectors will be crushed like Slurpees 🤣
Electric engines are just an electric motor bro, they already make those
Honda probably can’t make electric engines.
You know they make satellite orbit rockets? Right?

I'm on your side, but I think their point was more "the investment for switching from ICE to electric manufacturing would be extremely costly in time and money across the board", not "Honda doesn't have engineering capabilities like this"
Honda won’t last long.