Videos

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Why is Irish wool worth almost nothing — despite being natural, sustainable, and produced in huge volumes every year?

In this video, I visit an Irish wool processing facility to follow wool from the moment it leaves the sheep to where the real value is (and isn’t) created. As a sheep farmer and shearer, I see wool every day — but most farmers are paid next to nothing for it.

So what’s going on?

We look at:

Why raw Irish wool has such a low price

Where money is made in the wool industry

The costs of handling, processing, and storing wool

Why wool is treated more like a by-product than a commodity

Whether new uses like insulation, felt, and workwear can change the economics

This isn’t a rant — it’s an honest look at the economics of wool, why farmers have disengaged from it, and why the value exists further down the supply chain.

If you’re interested in farming, agricultural economics, sustainability, or where everyday materials actually come from, this one’s for you.