It took me way too long
spoiler
It says diver, not driver
General rules:
Exceptions may be made at the discretion of the mods.
It took me way too long
spoiler
It says diver, not driver
Oh wow, I assumed it had to do with taking equipment off a truck or similar.
A "beware of freight pirates in area" would have been better. But if subtlety is their game then maybe this...

Still weird
l just did a quadruple take before I finally got it...
Whoop whoop Whitley bay in the house!
The irony is there's now not really anywhere near there to get in the sea or the old lido. Just a rather meaningless sign on the outside of a park.