Drivers and such are fine. Performance and such...meh.
They still don't come close to AMD, and the price isn't quite distinct enough for people to be drawn from there. Intel is also in the midst of this shakeup with Nvidia injecting cash into the business, and have said they plan to release Intel+Nvidia APU chips to compete with AMD, but that's not anytime soon.
If they found a good deal on a card, the benchmarks are decisive enough (check Phoronix) at the price point, and they don't plan on keeping it for 5 years, then sure.
If they find an AMD that is close in price but a great deal more performance, go AMD.