Apparently India never learned the lesson of Dominos Pizza:
https://thehustle.co/originals/the-failure-of-the-dominos-30-minute-delivery-guarantee
I don't know how the legal situation in India works, but if someone is injured (or killed) because of a delivery driver trying to make it within that 10 minute window, they should sue TF out of that company.
If that happens often enough, the delivery guarantee situation just might stop.