WTF is this in CAD!?

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Just to check, when it was 15, was that possibly the annual cost for Ultra? Whereas this is the lifetime cost for removing ads only.
I can confirm the price with a bit of variation 21.99โฌ for me.
โฌ18.99 here in Belgium. I would think it is adjusted now with local VAT percentages.
I'm soso happy to pay $2/mo for Ultra, very cheap for what it gives me. Miles better than any other app, keep it up!