Krafton, the publisher behind PUBG: Battlegrounds and the Subnautica franchise, has officially started its aforementioned transition to its future as an AI-first company. The first major move towards this future is a company-wide voluntary resignation program.

Krafton recently announced that it would be shifting strategies with the goal of becoming an AI-first company. The publisher behind PUBG and Subnautica revealed that it would be "prioritising AI as a central and primary means of problem-solving," and "fostering change in change in individuals and organisations, increasing company-wide productivity," all in the name of growth and corporate value. This prior announcement was followed by a report out of Business Korea that claims Krafton has opened a new voluntary resignation program in order to encourage people to "support members in proactively designing their growth direction and embarking on new challenges both inside and outside the company amid the era of AI transformation."

Effectively, Krafton is both giving employees a way out of the company if they don't want to be part of Krafton's new AI-first future, and reducing its head count and internal frictions.