Developers won't be offering lower prices. They'll be pocketing more.
It doesn't mean that it's a bad outcome, but let's be careful about saying this actually benefits the consumer.
this post was submitted on 03 Nov 2025
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Yeah, it'll be like how physical to digital for games didn't lower retail prices. And on Epic, games like Final Fantasy 7 still launched at $70 despite having an Epic exclusive deal, lower cut, and no influence from Steam pricing requirements to blame.
But, still a good thing to have payment options beyond what Google allows.
Hopefully there's some lawsuit that prevents Google from being able to gatekeep who is allowed to install non Google apps like they are attempting to do with their planned verification requirements.
I think it's possible for digital sales, as opposed to subscriptions, might become a viable business model.
Everything is in subscriptions because its possible to mitigate that 30% tax by doing bulk inventory magic and pooling resources. No customer would pay an extra 30% on every individual transaction when they feel that owning something digitally should be cheaper than owning it physically. Thats why Google Play Movies/books/whatever is like pretty much the only pay-for-digital license thing in the play store and all the other 3rd parties are left only giving out rental subscriptions. 30% is simply far too much to add onto every item.
Profit seekers want higher prices and subscriptions and IAPs. It just goes against profit models to devalue the asking price, since maximizing profits is the goal. Was best shown when Epic offered coupons covering the discount given to customers so publishers took home the same profit, but some publishers opted out because they didn't want a price to hit below a certain threshold yet.
Same arguments were given during the transition from disc to digital for consoles too about how not having expenses for warehouses and disc production would bring down retail asking price, but to no surprise it didn't. Companies generally don't leave profit they can get on the table.
Exciting news, if I understand this right, this means if more apps use external payment gateways, Aurora store may be all you need on custom ROMs to get your essential paid apps. As they won't be tied to a google account or gservices to verify them.
Apps may need to add appropriate sdk to process and verify those payments but that's way better than Google having a monopoly.
Devs will also be permitted to direct users to sources for app downloads and payment methods outside the Play Store.
...until they crack down in a way designed to circumvent the court order.
This is great!
Soooo, does them losing this anti trust lawsuit affect them trying to control app installations at all?