this post was submitted on 02 Aug 2023
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It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.

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[โ€“] Photographer@lemmy.world 36 points 2 years ago (1 children)
[โ€“] Poggervania@kbin.social 12 points 2 years ago (2 children)

For those not in the know: Hugo Boss designed the SS uniforms for the Nazis back in WWII.

Also, Coco Chanel of the Chanel brand was a spy for the Nazis iirc.

I mean FIA president Jean-Marie Balestre was a straight up Nazi. Actual Nazi, not profound overuse of the term that's so common lately.

[โ€“] IAmTano@lemmy.world 10 points 2 years ago* (last edited 2 years ago) (1 children)

I wonder what the long term future of the team looks like. Will Red Bull sell in the years to come? This will be interesting to watch.

[โ€“] cjsolx@lemmy.world 12 points 2 years ago (1 children)

Being able to control 4 seats is so valuable to RBR that I can't imagine anyone offering an amount that RB finds suitable. I think the sister team is here for the long haul.

[โ€“] krische@lemmy.world 5 points 2 years ago (1 children)

I'd imagine if you're a young driver, you want to choose Red Bull's academy because it gives you a much higher chance of actually getting an F1 seat compared to Ferrari, Mercedes, etc. This means Red Bull basically gets first pick on every up and coming driver.

[โ€“] BURN@lemmy.world 4 points 2 years ago

And it shows too. Nearly half the grid has come out of the RBYDA. Thereโ€™s just such a higher chance of getting into F1 that itโ€™s hard to pass up, even if they only get short stints to prove themselves.

[โ€“] woelkchen@lemmy.world 5 points 2 years ago (1 children)

So Alfa Romeo isn't following Orlen?

[โ€“] Venicon@sopuli.xyz 2 points 2 years ago

I read today that they are actually going to partner with Haas, at least for engine naming rights. So think it will be Haas Moneygram Alfa Romeo

[โ€“] o_oli@lemmy.world 5 points 2 years ago (1 children)

Doesn't really surprise me. I just can't see AlphaTauri as a clothing brand get any real value from F1. I think you probably need to be an already established brand with recognition before you can dive in as a title sponsor? Like really most people when they hear AlphaTauri they think...F1 team, not clothes brand. That really lowers its value/mileage as a sponsor I would imagine.

I guess RB didn't want that advert spot for itself again though with return to Toro Rosso, so yeah sell to the highest bidder I suppose?

[โ€“] BoomBoomLemon@lemmy.world 3 points 2 years ago (1 children)

I donโ€™t think Hugo Boss is a great fit for the overall Redbull brand.

[โ€“] o_oli@lemmy.world 2 points 2 years ago

I mean, does it have to be? If they take over the sponsorship then it's not like it's co-branded. There would just be the Hugo Boss F1 team. Casual viewers wouldn't even know the connection to RB.