Re: Late Night shows
“As somebody who was at NBC at the time, part of the thinking was, ‘How do we build out the NBC universe of websites so that people know to come here to get the clips of these shows?’ ”
You start by building something that works. YouTube sucks, but it does work. The broadcast companies, and Comedy Central since we were all trying to watch Daily Show & Colbert as well, built terrible websites that barely worked and were inconvenient to share.
Also sometimes they were just clips, half the joke. YouTube now gets the full interviews, sometimes extend interviews that are online only.