They print both and donate the losing ones. After Super Bowl 48 (final score 43-8) there were memes about how the broncos will have a huge fan base in Africa now.
this post was submitted on 10 Oct 2025
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What Really Happens to the Losing Team's Merch After the Super Bowl? https://people.com/what-happens-to-losing-team-merch-after-the-super-bowl-8786961
“What I can say is they end up in countries in Africa, the Middle East, Asia and South America.”
Lol, okay. Let's fuck with their timeline of history by giving them merchandise of a team that lost the big one when it says on a shirt that they did win.
Only America.
It's not really important history to be fair.
The bigger deal is it can fuck with local economies:
The International Impact of Donated Clothing https://borgenproject.org/the-international-impact-of-donated-clothing/
While exporting used clothing helps repurpose material from the U.S., it can seriously undermine the textile industries of developing countries.
And still harms the environment:
Your used clothing donation may be doing more harm than good https://news.mcmaster.ca/used-clothing-donation-garments-environment/
In addition to clogged drains, each day about 154,000 lbs. of used clothing leaves Accra’s main garment market bound for a dump on the banks of the Korle Lagoon.
Hard to wrap my head around the fact that we send so many clothes to Africa that it's fucking up their economies and polluting like that. I learned about this years ago and it's still a thing?!
They often do print a batch for each team as the winner. I've heard that sometimes the losers merch is donated to third world countries, or just destroyed/recycled.
All the merch is created before the games in the U.S. has both teams winning. The merch for the losing team is sent as a "donation" to poorer countries, but it's basically just to get it out of the U.S. because they don't want it being sold here.
A knew a guy who did shoe donations. He couldn’t even give a pair of shoes away to anyone in the US or he’d lose some of his contracts.
That's actually amusing.
I'm imagining someone over on the other side of the world, wearing a 2004 St.Louis Cardinals WS Champions hat or someone wearing a Kansas City Chiefs Super Bowl LVIII Champs shirt as well.
Imagine the cost of making each piece is only 1% of the sales price.
Why not prepare 2 different ones, or 16 different ones?