Good. Now open public washrooms at all stations, employ janitors to keep it clean, then hire staff attendants at all stations during operation hours, not attendants that walk around and move around stations. That's just the bare minimum standard for a fully fledged public transit system. Then maybe you can start justifying the high prices of public transit relative to other countries.
But honestly, the c-suite and the board of Translink are non-innovative - they should be financializing the Compass Card with its own network of merchants and stores that take it as payment, ability to load and offer slight incentives to use it over credit cards - which we know ultimately only goes to enrich banks and American companies. All I see is Translink trying to 'wash' itself with a positive image by spending money on 'community outreach'. What? You have a captive audience - what outreach do you actually need? Waste of money.