this post was submitted on 19 Aug 2025
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When Taylor Swift’s releases her new album, “Life of a Showgirl,” in October, it can be heard on the usual places, including streaming, vinyl and…cassette tape?

The cassette tape was once one of the most common ways to listen to music, overtaking vinyl in the 1980s before being surpassed by CDs. But the physical audio format has become an artifact of a bygone era, giving way to the convenience of streaming.

Or, that’s what many thought.

In 2023, 436,400 cassettes were sold in the United States, according to the most recent data available from Luminate, an entertainment data firm. Although that’s a far cry from the 440 million cassettes sold in the 1980s, it’s a sharp increase from the 80,720 cassettes sold in 2015 and a notable revival for a format that had been all but written off.

Cassettes might not be experiencing the resurgence of vinyls or even CDs, but they are making a bit of a comeback, spurred by fans wanting an intimate experience with music and nostalgia, said Charlie Kaplan, owner of online store Tapehead City.

“People just like having something you can hold and keep, especially now when everything’s just a rented file on your phone,” Kaplan told CNN.

“Tapes provide a different type of listening experience — not perfect, but that’s part of it. Flip it over, look at the art and listen all the way through. You connect with the music with more of your senses,” he said.

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[–] yeather@lemmy.ca 2 points 1 week ago

I saw a bunch in Japan, along with Vinyl and CD, even saw some 8-track in Tower Records.

Wait until this guy hears about a certain genre called black metal...

[–] phutatorius@lemmy.zip 2 points 1 week ago* (last edited 1 week ago)

I did a collaboration once where we were considering doing a limited release of a one-off song on an Edison cylinder recording.

Turns out that yes, there are firms that produce them, but those fuckers are expensive.

And notice that nobody wants to release on 8-track tape cartridges. That's because those things sucked.

[–] nek0d3r@lemmy.dbzer0.com 2 points 1 week ago (1 children)

Perhaps a reason to dust off my walkman! ... if this cassette is even affordable.

[–] Nico_198X@europe.pub 1 points 1 week ago (1 children)

properly new cassettes are usually not expensive. it's only original classics from 30-40 yrs ago that are marked up.

[–] nek0d3r@lemmy.dbzer0.com 1 points 1 week ago (1 children)

I figure normally, yeah, but I feel like Taylor Swift playing around with a new medium probably comes with a heavy price tag.

[–] Nico_198X@europe.pub 2 points 1 week ago (1 children)

oh maybe, i'm not actually a Swift fan. i'm just here for cassette talk. XD

i tend to get my new cassettes for around €7-€12.

[–] nek0d3r@lemmy.dbzer0.com 2 points 1 week ago (1 children)

Me neither honestly, I just know she seems to have a massive following of fans that will do or pay anything that she touches lmao But it would be cool to buy some in general. I can't remember how many times I listened to one Joan Jett tape as a kid

[–] Nico_198X@europe.pub 2 points 1 week ago (1 children)

word, exactly.

i tend to get them from Bandcamp on Bandcamp fridays, if you're interested.

[–] nek0d3r@lemmy.dbzer0.com 2 points 1 week ago

I am, thank you! I'll definitely be on the lookout.

i always get them!

This sound like some type of manipulation.

[–] glimse@lemmy.world 1 points 1 week ago

One of the biggest artist in the world using cassettes feels like cultural appropriation lol

[–] TubularTittyFrog@lemmy.world 0 points 1 week ago* (last edited 1 week ago)

There is a large subset of hipster types who are notalgic for VHS, cassette, film and early digital cameras.

It's because of 'vibes'. It makes them feel different, special, more important than the 'normies' listening to stuff on Spotify, watching stuff on Netflix, or using iphones for photography. They think it's more 'authentic', 'analog', etc.

Yes, they are insufferable people to be around. I grew up with Cassettes and VHS. It sucked balls. I vastly prefer my 4K streaming and high bit rate audio. But I understand that for younger people or hipster types, the 'retro' aspect is super appealing and it makes them feel special. I have several friends like this over the years and they love to go on long rants about how superior they are for this stuff and how ignorant the Spotified masses are.

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