Explanation: Marshal Zhukov, a Soviet hero of WW2 and an instrumental leader in the defeat of the Nazi menace, was introduced to Coca-Cola by his American counterpart, General Eisenhower, once the Nazis had been crushed. As Coca-Cola was seen as a symbol of the capitalist West, Zhukov had a variant without food coloring made to drink more 'subtly'.
Let a hero of WW2 have his little pleasures, comrades!