Woke is the status catch all for all things that fascists and conservatives don’t like.

Communism? Woke. Trans people? Woke. Muslims? Woke. Anti-Racism? Woke. Affirmative action? Woke. Healthcare? Woke? Minorities in movies and video games? Woke.

It’s the most meaningless bullshit phrase you’ve ever heard.

"Woke" was originally a word in the US black community to refer to people who were class conscious. Specifically to be aware of cooptation and trickery by the bourgeoisie and police. Ironically, like a lot of black slang, it was coopted by whites and its meaning was changed to suit their interests.

Due to the association with activists, it came to mean progressivism, then liberalism, and by that point had fallen out of favor by its original users. Now it just means "thing me no like" for conservatives.

It’s becoming a war cry for the extreme reactionary elements in the United States, an imaginary enemy they can rally against. “Wokeism” is a completely made up ideology that does not exist, will never exist, these alt-right clowns only pretend it does for their own organizational benefit and profit.

Look at the view counts on those videos, then look at the length, then look at the number of ads they put in them.

It's a grift, they do a low effort rant video that requires little to no editing and make bank.

It's a dogwhistle for everything that goes against the current status quo. Everything I don't like is woke.

My city (with a right wing gov) upgraded a normal car road into a bicycle road in which bicycles have priority. They can't be overtaken by cars anymore, for example. People from the beginning started calling this leftist woke nonsense.

Infrastructure is woke.

The problem with Disney's "woke" art isn't that they're actually woke, it is that it's trash. Good art DOES discuss leftist talking points. Good art DOES appeal to disenfranchised minorities. Good art DOES try to inspire social improvements. But it doesn't become good art by just ticking these boxes. The baseline expectation of any moviegoer, no matter to which groups they belong, is to at least see a good story with good characters told via good directing, supported with good music and good animation or acting; and you only get those things by taking the time and spending the money for someone to sit down and put the necessary work in. We all know many renowned leftist artists who did that, such as Brecht, Eisenstein, Lucas, Roddenberry, Tarkovsky, or Miyazaki.

If you go to see good movies, you will notice all of them have one thing in common: You can feel the massive amount of time and painstaking labour that went into them. If you analyse them closer, you will see that behind every frame, every object, every line of dialogue, every musical chord lies a careful decision to put it there in order to move you and make you deliberate the film's core themes. Doing this is both an art and a science, it is a slow and methodical process, and getting it wrong is easy and costs much more at the box office than just letting a generic remake flop somewhat.

It is because of this business logic that Disney's recent productions are all pumped out within the span of months and its workers are overworked and underpaid. It is so afraid to risk its bottom line that it censors its writers and directors to take the most conservative and uncreative positions they possibly can, that everything they churn out follows the same formula, and most people simply don't want to go to the cinema to watch the same film twenty times in a row. Making "woke" stuff is just about the only thing they have going for them, and therefore they have to resort to such methods to market their horseshit. For instance, you didn't go see "The Little Mermaid (2023)", their 21st live-action remake of an 18th-century story that has already existed in animation since the Cold War, but this time it has a black person in it? Racist! Sexist! Ableist! Way to kill the career of an up-and-coming actress, you scumbag! Of course, people don't really boycott the film because they actually are any of these things; they boycott it because it's lazy, lackluster, and an obvious cash grab by a dystopian multi-billion dollar conglomerate. But of course, some people don't like to be insulted by a faceless PR machinery and go to the cinema to feel a little better about themselves, and at the end of the day these people generate tons of revenue.

It's the buzzword du jour of a buzzword-rich reactionary political movement. Before that it was "SJWs" and "cultural marxists" and "political correctness", and so on.

Hating Muslims is so early 00s, now trans people are the new boogieman. These people with hate in their hearts are like monsters.

Conservatives have successfully gained control of the critical levers of political power in the US, so now they're focusing taking control of the culture as well. They will fail in that. But, in the meantime, they're going all-in on culture war, because they've gotten most of what they want politically and economically.

"Woke" is just a conservative brand of thought-terminating cliche, a meaningless term that allows them to lump together all they don't like and avoid actual analysis and discussion.

"Wokeness" is simply the term to be used by reactionaries against anything that attempts to promote a deconstruction of a social hierarchy regarding gender, race or sexuality. It's just a rebranding of a very old thought, this time attempting to frame commercial failures as the result of popular will backing conservative ideas.

Three and a half million families are evicted from their homes every year in the US, six hundred thousand people lay homeless in the same country while there are sixteen million empty housess, and the greatest concern for these people are that a mermaid or an elf in some TV show or movie is played by a black person.