this post was submitted on 20 Jan 2025
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Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices. 

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] 7112@lemmy.world 76 points 8 months ago (4 children)

Doesn't this open up a clear pathway way to discrimination?

Even AI and data has bias, add that with malicious intent, and what stops a grocer from charging exploited communities higher prices?

[–] bobs_monkey@lemm.ee 43 points 8 months ago

Look at who's coming into power tomorrow, and who's sucking him off the most. This shit is about to get ten times worse.

[–] Ulrich@feddit.org 32 points 8 months ago* (last edited 8 months ago) (2 children)

Companies like Amazon been doing this for a long time. Yes, it's discriminatory. No one has done anything about it. And they probably won't for at least another 4 years.

[–] CosmicTurtle0@lemmy.dbzer0.com 15 points 8 months ago (2 children)

4 years

If we're lucky. And even if we have another president and that president is a Democrat and even if that president has a Democrat super majority in the House and Senate, I am not convinced that they will prioritize breaking up monopolies.

[–] sunzu2@thebrainbin.org 9 points 8 months ago (1 children)

Correct, DNC is there to ensure that Democrats never do anything too much to hurt the owner class.

[–] Flocklesscrow@lemm.ee 4 points 8 months ago

100%

They only take action to punch down any potential actual left-leaning candidates, ensuring no progressive representation ever gathers power stations.

[–] Ulrich@feddit.org 2 points 8 months ago

Well, they certainly didn't for the last 20 years. They tried in the last 4 but were ultimately too inefficient and time ran out. But they definitely won't in the next 4.

[–] prex@aussie.zone 5 points 8 months ago* (last edited 8 months ago) (1 children)

Why 4 years? Edit: oh... Oh no.

[–] bobs_monkey@lemm.ee 7 points 8 months ago

Buckle up, buckaroos!

[–] LodeMike@lemmy.today 11 points 8 months ago (1 children)

Yes but its a computer and computers can't have biases! /s

[–] Cort@lemmy.world 3 points 8 months ago

And even if it did, you can't arrest a computer!

[–] werefreeatlast@lemmy.world 1 points 8 months ago

They don't care if you got black or white skin. They want to syphon your money.

[–] SplashJackson@lemmy.ca 36 points 8 months ago (1 children)

If only they made data harvesting illegal 20 years ago

[–] coronach@lemmy.sdf.org 6 points 8 months ago

Even today I see many bemoaning the GDPR's "onerous" obligations. Data just isn't seen like the nuclear waste it is, sadly.

[–] lonerangers1@lemmy.world 24 points 8 months ago (1 children)

walmart rolled this out and call it "dynamic pricing" I have known for half a decade that a VPN can yield me discounts and you get different prices by region for the same product, like an ISP. For the most part it seems simply being unknown provides the desired outcome. I don't think any part of dynamic or surveillance pricing is designed to ever bring a price down over learning about someone.

[–] JackFrostNCola@lemmy.world 3 points 8 months ago* (last edited 8 months ago) (1 children)

Including consumer related data.

This feels to me like "we know this user will typically spend the asking price rather than wait for a discount, so they will always get full price offers" or "according to cookies and other data this user also browses high end products elsewhere so we will offer inflated prices or higher 'shipping' costs and they will never question it"

[–] lonerangers1@lemmy.world 1 points 8 months ago (1 children)

I was thinking about the airport monitor that shows only your flight info because it can detect you and id you. And how many stores now have digital price tags on the shelves they can change remotely. Combine the 2 and you can have custom pricing per individual irl. 2 people standing next to each other in walmart be looking at the same thing and seeing different prices on the same display.

[–] JackFrostNCola@lemmy.world 2 points 7 months ago

Yeah i see. I have heard a similar angle of the same tactic for 'smart trolleys' where your shopping trolley/cart has a tablet device you scan your customer ID with and then scan items as you shop directly into your cart and when you leave you simply pick your bags out of the trolley and walk out with automatic debiting.
However who is to say what price you see on your screen vs the guy shopping next to you like you just said, tech will really be used for the worst purposes unless regulations are in place.

[–] dbkblk@lemmy.world 20 points 8 months ago* (last edited 8 months ago) (5 children)

Why don't Americans put pressure on legislation like Europeans did with the GDPR?

[–] tias@discuss.tchncs.de 32 points 8 months ago* (last edited 8 months ago)

Because they work three jobs to get food on their table and have to remortgage their house to pay for an ambulance. Privacy is a first-world problem and the US is a third-world country.

[–] PerogiBoi@lemmy.ca 7 points 8 months ago (1 children)

Americans in aggregate simply don’t care. They don’t understand this, won’t take the time to understand it, and don’t care enough to understand.

[–] atrielienz@lemmy.world 6 points 8 months ago (1 children)

Americans care but they're bad at organizing. Significantly so. They fight amongst themselves and get caught up in drama. They spread misinformation and don't like facts that conflict with what they believe is right. So these kinds of movements stagnate unless someone with a specific type of charisma gives them a direction to follow.

[–] sunzu2@thebrainbin.org 1 points 8 months ago

The sheep needs a good daddy shepherd, the issue we haven't had a good daddy and the last we had, got killed by the ruling class.

So we haven't had a pedon friendly daddy since then. He won't ever happen again IMHO

Only viable option is decentralized direct action and hope others act in the same to create pressure on the money changers

[–] sem@lemmy.blahaj.zone 3 points 8 months ago

We would if it would make a difference.

[–] dwindling7373@feddit.it 0 points 8 months ago (1 children)

For the same reason the EU is doing anything at all: those companies are american.

You can bet your ass if those were europeans you would see the opposite happening. See: tiktok.

[–] dbkblk@lemmy.world 1 points 8 months ago* (last edited 8 months ago) (1 children)

I don't think so. The reverse is even happening as there are way more restrictions inside Europe for Europeans companies. The result is that they are less competitive, but more respectful for EU citizens (but unfortunately, outside companies don't always have to respect this, for now).

[–] dwindling7373@feddit.it 1 points 8 months ago (1 children)

That's the obvious political side effect of the european stance in this, I still think there's no magical difference between the US and Europe and the more blatant evident differentiator is that they are not tanking their own economies by regulating Meta's data gathering.

You can also spin the other way around: America doesn't do the obvious right thing because of the pressure the corporations can put on the legislators.

[–] dbkblk@lemmy.world 1 points 8 months ago

I agree 🙂 There's also a lot of lobbying inside EU, but there's more citizens resistance (for now...). As we say about capitalism: privatize profits, share losses.

[–] TheReturnOfPEB@reddthat.com 11 points 8 months ago

It is the same thing with that landlord software that colludes rent prices instead of competes rent prices.

The free market competition has been replaced.

[–] Doomsider@lemmy.world 9 points 8 months ago* (last edited 8 months ago)

Ah yes we can't have a command economy because it is too complex, but we can build a marketing dossier on every single human being.

[–] frunch@lemmy.world 7 points 8 months ago (2 children)

"Why pay for more Internet than you need to? Introducing MyPlan! Internet bills are getting out of control these days! And with tariff pricing looming in the near future, we understand how many folks need to curb their spending a bit to make ends meet. MyPlan only charges you for the Internet you use--and not for all that extra bandwidth you're wasting month after month. Call one of our service representatives today!"

[–] pHr34kY@lemmy.world 9 points 8 months ago* (last edited 8 months ago)

A plan like this would actually work if it were capped at the same price as an unlimited plan.

It never is though. Once I was lucky enough to exploit 1TB from a $70/month 5GB plan back in the days that my ISP didn't offer anything competitive. I ran that hustle for years.

[–] BigBrainBrett2517@lemmy.world 2 points 8 months ago

Sadly, I think the flat rate (which is inevitable) would be way more than what we want to pay. Then paying for the internet we use... So frickin expensive 😔 Great idea otherwise. It'd be awesome. We never use what we're paying for... But it's the minimum.

[–] Luckiesock@lemm.ee -5 points 8 months ago (2 children)

Still ain't buying their shit. I grow veggies and buy from Chinese market.

[–] randombullet@programming.dev 5 points 8 months ago (1 children)

How are you accessing the fediverse?

[–] undefined@lemmy.hogru.ch 0 points 8 months ago

From affordable municipal internet that’s treated like a utility in my jurisdiction.

Just kidding, sometimes I say the craziest things.

[–] sunzu2@thebrainbin.org 2 points 8 months ago

That's good direct action but let's not pretend like it does more than it really does.

But yeah solid action IMHO