But what's the alternative?

I find it really interesting how Valve hired Yanis Varoufakis to analyze the markets that were spontaneously emerging from games on their platform, and how he went on to write a book about the feudalistic nature of internet platforms that is being referred to here. I wonder what Gaben thinks of that and what Yanis thinks about Steam.

Then there is the aspect of Valve being a flat company, no hierarchy, and how Gaben has talked about avoiding rent-seeking that other companies were taking part in, how he wants to make good products for gamers, doesn't look at sales numbers.

Valve has some really great philosophy running behind it, and then there is the fiefdom of Steam extracting rents from publishers.