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The enshittification of music, by Rick Beato
(www.youtube.com)
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this post was submitted on 26 Jun 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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I disagree with the sentiment that the music scene is getting worse, we are getting more content than ever but it's also much more discoverable, searchable and groupable.
I was just at an insane EDM festival the other day and all artists there were up and coming 25-30 y/o, people who are touring Europe doing gigs all over the place. They were selected because they are amazing DJ's with their own style, playlist and original songs.
Finding music, an artist or even an album you enjoy is just as hard as it used to be, but go into a local record shop, a local venue and ask them what bands you should check out, you'll see the same spirit people had 20-30 years ago going to gigs.
You know what I think Mr Beato? I think you are heavily out of touch with the modern music scene.
How much of the music at that EDM festival you went to will you listen to again? Will you buy any of their records? Or maybe just add a few of their tracks to a playlist on Spotify such that you may hear that music a couple more times in the future?
I may be making assumptions about you, but I think Rick's point about new music becoming "disposable" because there's just so much of it coming out remains valid. There's still new songs coming out that transcend this, but the musicians making this music are finding it harder and harder to build up a following, get exposure, and convince record labels to invest in them, when these labels can invest way less, produce a shitton of disposable music and get a better (short-term) ROI.
With the entire world having access to internet by now, isn't it only logical there's a massive increase in quantity of music being available? One figurative spotlight for a factor of thousands more possible successful artists. But at the same time the internet provides significantly more ways to discover and get people togheter.
"Harder" for the average artist is not how I would describe it, I think being a successful artist requires a different skillset then it used to. You have to be more tech/web literate or know someone who is to start. But it's still a grind, just like it used to be.
The internet does provide a way to instant fame. I've seen Youtube sets of people DJ'ing in their bedroom get noticed and overnight they are playing for hundreds of people. Yet again for the average artist it's a grind for years.
For context, I do collect vinyl so spend way to much on records, obviously not the average music listener. Sidenote: genres could be fluctuating in popularity, making it easier for some and harder for others.
Yeah you know, I dunno about that Rick beato guy. I’m not sure about him. ^(beato)^