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Let everyone have their own content.
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There are two solutions.
The first is to post to the very specific relevant forums. The niche forums want your content.
The second solution for you is to do what corporations do and create many sock puppets. When a new episode of a Disney series comes out, a post is made promoting it and no one is warned for self promotion despite the post very likely coming from Disney Marketing.
Situational. There are absolutely folks obsessed with meaningless internet points who are all too eager to get that first post about Herp Derp: The Series, a D list celeb from that show you liked dying, or crossposting a meme about birds to every bird, meme, bird meme and meme bird subreddit out there. Gallowboob got a literal job from doing it. This doesn't mean that bots aren't doing it as well, just that sometimes they aren't necessary.
Yeah that's why I used the qualifier "most likely". Production companies always know details before fans, so they are better positioned to market their products early.