that's vague at best and doesn't make sense, if i'm going out of my way to not buy their stuff how the fuck would that make me somehow subconsciously buy their stuff anyways?

No, the ads that work are the ones that don't fill you with disgust, the ones that just remind you that a product/brand exists.

And even then, an ad that actively makes me want the product is just obviously going to be the best one, you can't make me believe that an infuriating ad is somehow better than "oh wow that's great, i'm putting that on my shopping list right now!"