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YouTube is experimenting with server-side ads
(lemmy.world)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
The most realistic solution is probably eventually breaking up Youtube on grounds it's a monopoly. The political will doesn't exist atm, but that would solve the problem of YT having no competitors and would mean competitors would come with infrastructure already.
I don't see this as very realistic because, as you say, there's no political will.