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I would say that is still high for ultra. Imo:
Remove ads - $10 lifetime.
Ultra monthly - $1 per month, $10 per year, $30 lifetime.
I would definitely consider lifetime if that was the case. And you would have a ton more users signing up. The number of users should more then make up for the lower prices.
Edit: Question for people downvoting me, do you think I'm being cheap with these prices? $1/month doesn't sound much, but that is the point. It is still $12/year and the amount of users would more then make up for it.
I think the problem with comparing pricing on Lemmy with comparing pricing on Reddit is the scale of numbers. Reddit love it or hate it, had a much greater potential of paid users. When you have to make similar (or at least sustainable) income from a smaller pool of users, prices are going to reflect that (at least short term).
Also when you math it out pricing isn't all that crazy:
$20 ad free lifetime = ~$1.70 USD/mo for 1yr = ~$0.06 USD/per day for a year
$100 Ultra = ~$8.34 USD/mo for 1yr - ~$4.17 USD/mo for 2yrs = ~$0.27 USD/per day for a year = ~$0.14/per day for 2yrs