Actually went to the price is right taping not that long ago. The audience got to ask some questions while they were setting up between games and someone asked how they got the prices. They said they literally just go to the grocery store down the street from where they tape and pick things up as they need them and use those prices. Not everything is complicated, it's a very simple practical answer. It's also good to remember these are LA California prices, so they're going to be more than national average.