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this post was submitted on 12 May 2024
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I think if its implemented properly it can be done. Don't go full Ubisoft and blast store ads on your start screen. I think if you know your audience and put some thought into humorous/thoughtful or interesting content on billboards in GTA or racing games it cold blend in quite well. Even monster energy in death stranding wasn't that bad, it was so obvious it was funny. I think thats what works.
I'm worried that that isn't what traditionally sells well and everything has been focussed-grouped into absolute vanilla boringness. we'll see what happens.