EA has teams looking at "thoughtful implementations" of ads "inside its game experiences" (www.eurogamer.net)

submitted 6 months ago by AlexanderTheGreat@lemmy.world to c/xbox@lemmy.world

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EA CEO Andrew Wilson has revealed plans to "harness the power" of its game communities and use advertising as a "meaningful driver of growth" for the company.

In EA's latest financial report, Wilson fielded comments from investors, advising that whilst the megacorp needs to be "very thoughtful about advertising", given "many, many billions of hours" are spent on its games, "advertising has an opportunity to be a meaningful driver of growth for [EA]".

"To answer your question on advertising broadly, again, I think it's still early on that front," Wilson said. "And we have looked over the course of our history to be very thoughtful about advertising in the context of our play experiences.

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[-] Missmuffet@lemmy.world 14 points 6 months ago

EA still being the worst game company out there. Unsurprising.

[-] arudesalad@sh.itjust.works 9 points 6 months ago

They saw Sony and Microsoft trying to steal their title of "worst videogame company" and decided to make sure they keep the title

[-] givesomefucks@lemmy.world 3 points 6 months ago

The new (not FIFA) was free on PlayStation and I thought it was some special thing for a tournament. There's barely anything to it but the "ultimate" bullshit from Madden. No idea if Madden is like it now, but you have to keep a "contract" up so you don't even really have your players?

I thought I'd try 2ks NBA game, and that shit needs a 2k account to play online.

I heard NHL games are shitty now too.

Like, how are these games that have had 20+ years of annual releases so shitty?

It's fucking insane, and I blame a lot.on the exclusive contracts.

Someone gets an exclusive on NBA/NFL/NHL/FIFA players, and they literally can't have any competition. If you want a major league sports game with real players, that's the only option.

And I went straight to sports because you know they'll add them for "realism" and then you spend an hour playing 15 minutes. To be just like broadcast games.