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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[-] Zacryon@lemmy.wtf 14 points 5 months ago

*they're buying studios who make legendary games and kill them.

They are a parasite to the gaming landscape.

[-] magic_lobster_party@kbin.run 3 points 5 months ago

That role is more on Embracer now

[-] TheDarksteel94@sopuli.xyz 1 points 5 months ago

And Microsoft, as of recently.

this post was submitted on 10 May 2024

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