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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[-] Wogi@lemmy.world 8 points 5 months ago

An EA exec got hard reading that

this post was submitted on 10 May 2024

652 points (98.1% liked)

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