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The "Backlash" to Plant-Based Meat Has a Sneaky, if Not Surprising, Explanation
(sentientmedia.org)
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The article posted by OP isn't about TVP though? It specifically mentioned Beyond meat.
TVP has always been pretty popular among vegetarians, they are just in a different category with the newer plant based meat discussed in the article.
(Just in case of any misunderstanding. I like TVP also.)